Have you ever noticed that the things you buy every week at the grocery and hardware stores go up a few cents between shopping trips? Not by much…just by a little each week but they continue to creep up and up.

All it takes for the price to jump up by a lot is a little hiccup in the world wide market, note the price of gasoline as it relates to world affairs. (more…)

It is a little technique, which you can apply to your mailing list for no additional cost. I call it “subscribers subscribers” as much a part of “money to make money.”

This simple formula list of buildings can be summarized in two words: Ad-swap. (more…)